AI Insights · Timothy · October 2022
Top 5 Virtual Fitness Programs on Android in the US in Q3 2022
An overview of the performance of the top 5 virtual fitness apps on Android in the US during Q3 2022, highlighting trends in downloads, revenue, and active users.
In the third quarter of 2022, the top five virtual fitness programs on the Android platform in the United States demonstrated varied performance in terms of downloads, revenue, and active users. Here’s a detailed look at their metrics, with data provided by Sensor Tower.
Fitbit showed a significant fluctuation in weekly revenue, starting the quarter with $876K and then dropping to around $532K in early July. Revenue continued to decline, reaching a low of approximately $413K in early September, before recovering to $535K at the end of the quarter. Weekly downloads were relatively stable, ranging between 21K to 29K, with a slight downward trend towards the end of the quarter. The app maintained a high number of active users, starting at 4.6M and gradually decreasing to 4.3M by the end of September.
onX Hunt: GPS Hunting Maps experienced a consistent increase in weekly revenue, starting at $168K and peaking at $493K by the end of the quarter. Downloads also saw an upward trajectory, beginning at 16.9K and reaching 28.2K in late September. Active users grew steadily from 68.9K to almost 90K over the same period.
AllTrails: Hike, Bike & Run had a mixed quarter with weekly revenue starting at $156K, dropping to about $126K, and then fluctuating, ending at $121K. Downloads started at 36.3K, saw a dip to around 23K in mid-August, and then stabilized at approximately 27.6K by the end of September. Active users showed a decline from 351K to 265K throughout the quarter.
Strava: Run, Bike, Hike saw a significant spike in weekly revenue in mid-July, peaking at $189K, before stabilizing between $103K and $112K towards the end of September. Downloads saw a sharp drop from 62.4K at the start of the quarter to around 9.4K by the end. However, the app maintained a stable user base with active users fluctuating around the 460K to 480K mark.
Peloton - Fitness & Workouts had a relatively stable quarter in terms of revenue, ranging between $57K and $67K. Downloads showed a slight increase from 3.8K to 4.3K by the end of September. The number of active users started at 122K, saw minor fluctuations, and ended the quarter at 115K.
For more detailed insights and data, visit Sensor Tower.